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Brian King Releases Contrast Ad, Highlighting Cox’s Record, Trump Endorsement, Betrayal of Moderate Values, and New Polling

(SALT LAKE CITY, UT) - Today, Brian King’s campaign for Utah Governor launched its final advertisement of the 2024 election cycle. Voiced by former KSL TV anchor and Emmy award winner Bruce Lindsay, the ad highlights Cox’s betrayal of his claimed moderate values, stating, “This is the Spencer Cox you thought you knew: a moderate voice of reason. But his actions tell a different story.” It also features recent polling data showing King leading among Independent voters, capturing support from 1 in 5 Republicans, and trailing Cox by just 11 points. 


“Despite the pandering and talking points, Spencer Cox has shown Utahns who he really is. The age old adage still rings true: actions speak louder than words.” said Gabi Finlayson, King’s campaign manager. “His flip-flop on Trump and the controversy surrounding Arlington National Cemetery, coupled with the harmful bills he has signed, have resulted in a 47% disapproval rating and only 35% of voters stating they plan to vote for him. Meanwhile, Brian King is offering a vision for Utah focused on common sense, freedom, and opportunity. We are excited to see that his priorities are resonating with pragmatic Utahns eager to get their government back on track.”


The King campaign is investing over $200,000 in media buys in the final four weeks leading up to election day.


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Brian King represents District 23 in the Utah State House of Representatives. Elected in 2008, he also served as the House Minority Leader from 2015 to 2023. In addition to his role in public service, Brian is a practicing attorney and business owner. He lives in Salt Lake City with his wife, Ann, accompanied by the delightful presence of their dog, Cora. Brian has four daughters, three stepchildren, and three grandchildren. Watch the campaign’s most recent ad: “A Place for Pioneers”. To learn more about Brian’s campaign for governor, visit kingforutah.com.

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